Tool · $499 MXN

Walk into an operation you did not build and find the one break to fix first.

You have little time, incomplete access and someone waiting for you to say where to start. And whatever makes the most noise is almost never what has to be corrected first.

Buy now → What it does NOT do

One-time purchase · no subscription · no account to maintain

A layered diagnosis does not add up signals: it orders them.

The temptation when you inherit an operation is to start with whatever complains loudest. The result is a quarter of work on the noisiest layer while the base stays broken.

If the layer below does not hold, everything above it is suspended — however solid it looks, and however proud of it the client is.

It separates signal, economics, integration and governance so you do not fix an upper layer while the base is still broken.

The validity of every judgement depends on the layer beneath holding. When it does not, the instrument does not stay quiet: it names the contradiction in the language of your case, and orders priority by depth, not by severity and not by what is most visible.

03 · Who it is for

For anyone who inherits an operation and has to answer for it without having built it.

Consultants, agencies and growth leads walking into someone else's account with little time and incomplete access.
Anyone who has to say where to start and needs to defend that order in front of whoever did build it.
Anyone who delivers diagnostics to clients and needs a neutral document, with their name on it, that survives being argued with.
Internal teams receiving an operation from another team who do not want to inherit its assumptions too.

When it is NOT for you

It is no use if you expect a causal explanation of growth.

If you want it to explain why more customers are not arriving: it orders breaks by dependency, it does not issue a cause for the business.
If you need to audit whether your sources tell the truth: that is the Analytics Audit Tool.
If you expect a maturity score or a benchmark against your industry. It never scores.
If you want tool or vendor recommendations: it makes none, and not making them is part of the design.

What is included

Four layers ordered by dependency, and an eleven-block report you hand over as it comes.

SIGNAL layer

Evaluated before the number, because a number computed on a signal that does not represent what happens is not a bad number — it is not that number.

ECONOMICS layer

Six criteria of its own. A correct CAC and a defensible CAC are not the same thing, and the difference shows up here.

INTEGRATION layer

Where information stops travelling between platform, CRM and operation — and which judgements above depend on that stage.

GOVERNANCE layer

Who decides, on what, and how often. The layer almost always declared healthy and almost never checked.

Eleven-block report

State and basis per layer, dependencies, contradictions, what you know versus what you assume, what would refute it, and priorities with closing conditions.

Playbook and worked case

Seven moves and a whole operation diagnosed, so you see it working before you put yours in.

It never scores. The reference aggregate exists only to prove one thing: that two operations with the same number need opposite work. A single grade would have made them look identical.

How it works

Depth order is fixed. It is not a methodological preference: it is what stops a conclusion from resting on air.

You declare what you know per layer

And on what basis: I saw it myself, I was told, I infer it, or I did not establish it. The bases do not mix.

It is evaluated from the bottom up

Signal before economics. If the layer below does not hold, everything above is suspended and the report says so.

Contradictions get named

In the language of your case, not as a generic warning. A contradiction suspended in silence is one that reappears in the meeting.

Priority comes out by depth

The principal break is the deepest one, not the most visible. And each priority carries its closing condition.

You finish with a Defensible Diagnosis you hand to the client.

Eleven blocks, neutral, with your name or your agency's. It is built to survive being argued with: every judgement states what it rests on.

The principal break: the deepest one, not the most visible
What was left suspended, and on which layer it depends
What you know versus what you are assuming, with the bases never mixed
What is still to be diagnosed and what would refute your conclusion
The order of correction, with a closing condition per priority

Every judgement carries its basis: I saw it myself, I was told, I infer it, I did not establish it. If nothing was observed, it does not issue a confident diagnosis: it says it does not hold. A report that does not tell the verified from the assumed does not protect whoever signs it.

What it does NOT do

Every line is a boundary verified in the build, not a list written for tone.

It does not audit whether your sources tell the truth

It orders what you declare. Auditing the signal is another instrument.

It prescribes no catalogue route

The order comes out of your case, not out of a template of fixes.

It never scores maturity

No global number. Two operations with the same grade need opposite work.

It recommends no tools or vendors

It computes no CAC and connects to nothing. It does not replace your judgement: it orders it.

Where it sits in the system

When the diagnosis points at a specific layer, the next instrument is already decided.

If SIGNAL fails

Analytics Audit Tool

When the layer that breaks is the signal, the fix is not in the campaigns: you have to rule on how far the measurement can be believed before deciding anything on top of it.

See Analytics Audit Tool →

If INTEGRATION fails

Revenue Leak Diagnostic

When what breaks sits between platform, CRM and close, the question becomes at which exact junction the leads are lost and which numbers prove it.

See Revenue Leak Diagnostic →

Bundle

The Complete Collection

The six diagnosis and decision tools in one purchase. It is an offer of breadth, not of discovery: it makes sense once you already know you will need more than one.

3,094 MXN See the bundle →

Who made it

Thirteen years building acquisition systems for operations that do not forgive: BAIT and Farmacias YZA (Walmart, FEMSA), Movistar, Mercedes-Benz. Over 5M MXN a month under management.

I don't optimise campaigns. I govern systems. And I don't publish courses here — I publish the instruments I work with. Same judgement I apply on a paid engagement; the difference is that here you run it.

Tool

Customer Acquisition Diagnostic — Find What to Fix First

Instant download. Unzip it, open it with a double click, and it runs offline.

Tool ^$499 MXN Buy now →

Base price. Hotmart's checkout will show 578.84 MXN with tax included.

Questions

Do I need account access?

Not to use it. It is designed precisely for when access is incomplete: you declare what you could observe and what you could not, and the report tells one from the other instead of filling the gap.

Does it tell me why growth stalled?

No, and the earlier title that promised it was withdrawn for that reason. It orders breaks by dependency and tells you what to fix first. Causally explaining a growth curve is a different thing, and no honest instrument promises it from a form.

Can I hand it to my client?

That is what it is for. It comes out neutral, with your name, in eleven blocks. The licence is individual professional: you use it, with no limit on how many clients you apply it to.

Is this a course?

No. It is a tool you run yourself in the browser. You answer what you know about your operation and you leave with a document you can put in front of whoever signs.

What exactly do I receive?

A ZIP file. Unzip it and open it with a double click. It runs on your machine, with no account, no sign-up and no connection: nothing you type leaves it.

Is there a subscription?

No. One-time purchase, no renewal and no account to maintain. The price shown is the base price; the checkout will show the amount with tax.