Available for projects
I design acquisition systems that connect campaigns, data, operations and AI to scale without losing control of CAC.
Years building
acquisition systems
Experience applied in organizations that demand results
01 / The approach
A campaign can generate leads. A well-designed system connects every peso invested with the commercial operation, customer quality and real revenue.
I identify where money is lost and which metrics are disconnected from the business.
I connect campaigns, funnels, tracking, CRM and segmentation into a single logic.
Every channel serves a purpose and every event feeds better decisions.
More volume without breaking profitability, quality or operational capacity.
02 / Evidence
Prepaid acquisition at national scaleWalmart's MVNO focused on prepaid number portability, in a market dominated by Telcel, AT&T and Movistar.
Build digital acquisition from scratch under CAC constraints and low revenue per conversion.
Full-funnel system across Meta and Google, with segmentation, learning and gradual scaling.
Higher value, higher friction productBuilding digital acquisition from scratch for the postpaid product of Walmart's MVNO.
Balance volume, quality and conversion in a product with higher value per user and more friction at close.
Meta and Google system focused on qualification, CAC control and conversion efficiency.
Dual prepaid + postpaid systemTelecom operator with two acquisition models, different sales cycles and different values per user.
Scale in a highly competitive market while keeping CAC and lead quality under control.
Architecture differentiated by product, channel and stage; continuous optimization of volume, CPL and conversion.
Omnichannel Always On for FEMSA SaludAcquisition operation for YZA, Farmacon and Moderna, the pharmacy chains of Grupo FEMSA.
Unify a fragmented digital operation, with unstable ROAS swinging from 42% to 147% and no Always On strategy.
Integration of Google and Meta under an omnichannel full-funnel model: eCommerce and store footfall.
Maximum quality in luxury automotiveDigital lead generation for an authorized Mercedes-Benz dealer in Mexico, with a long decision process.
Generate real purchase intent in a segment where volume is limited and quality must be maximum.
AB/A+ segmentation, high-intent Google and Meta retargeting with brand-aligned creative.
03 / Collaboration
A map of leaks, priorities and opportunities to decide where to act first.
Clarity before investingArchitecture, campaigns, funnels, tracking and segmentation from scratch.
A measurable, repeatable operationVolume optimization with continuous oversight of CAC and profitability.
More demand, same controlSenior guidance for the decisions that move investment and revenue.
Judgment in every decision05 / Next step
Let's talk about the exact point where your system is losing growth.