Executive diagnosis
A map of leaks, priorities and opportunities to decide where to act first.
Clarity before investingAvailable for projects
Your marketing investment should build revenue.
I design acquisition systems that connect campaigns, data, operations and AI to scale without losing control of CAC.
13+
Years building
acquisition systems
Performance × Data × AI
+$5MMXN / month managed
10×Lead scale-up
835%+Sustained average ROAS
Experience applied in organizations that demand results
01 / The approach
I don't optimize isolated campaigns.
I govern systems.
A campaign can generate leads. A well-designed system connects every peso invested with the commercial operation, customer quality and real revenue.
RevenueRevenuecontrol + learning
01Diagnosis
02Architecture
03Activation
04Scaling
- 01
Leak diagnosis
I identify where money is lost and which metrics are disconnected from the business.
- 02
Complete architecture
I connect campaigns, funnels, tracking, CRM and segmentation into a single logic.
- 03
Measurable activation
Every channel serves a purpose and every event feeds better decisions.
- 04
Scaling under control
More volume without breaking profitability, quality or operational capacity.
02 / Evidence
The result isn't a metric.
It's an operation that grows.
Prepaid acquisition at national scaleIntroduction
Walmart's MVNO focused on prepaid number portability, in a market dominated by Telcel, AT&T and Movistar.
Challenge
Build digital acquisition from scratch under CAC constraints and low revenue per conversion.
Intervention
Full-funnel system across Meta and Google, with segmentation, learning and gradual scaling.
Impact
View full case ↗8K → 100KLeads / month
27–30%Conversion rate
$35–$45Scaled CPL MXN
Higher value, higher friction productIntroduction
Building digital acquisition from scratch for the postpaid product of Walmart's MVNO.
Challenge
Balance volume, quality and conversion in a product with higher value per user and more friction at close.
Intervention
Meta and Google system focused on qualification, CAC control and conversion efficiency.
Impact
View full case ↗0 → 35KLeads / month
$25Average CPL MXN
18–20%Conversion rate
Dual prepaid + postpaid systemIntroduction
Telecom operator with two acquisition models, different sales cycles and different values per user.
Challenge
Scale in a highly competitive market while keeping CAC and lead quality under control.
Intervention
Architecture differentiated by product, channel and stage; continuous optimization of volume, CPL and conversion.
Impact
View full case ↗5K → 20KPrepaid leads / month
0 → 17KPostpaid leads / month
$90 → $75Prepaid CPL MXN
Omnichannel Always On for FEMSA SaludIntroduction
Acquisition operation for YZA, Farmacon and Moderna, the pharmacy chains of Grupo FEMSA.
Challenge
Unify a fragmented digital operation, with unstable ROAS swinging from 42% to 147% and no Always On strategy.
Intervention
Integration of Google and Meta under an omnichannel full-funnel model: eCommerce and store footfall.
Impact
View full case ↗835%+ROAS promedio sostenido
$25.6MMXN attributed revenue
+294KPurchases generated
Maximum quality in luxury automotiveIntroduction
Digital lead generation for an authorized Mercedes-Benz dealer in Mexico, with a long decision process.
Challenge
Generate real purchase intent in a segment where volume is limited and quality must be maximum.
Intervention
AB/A+ segmentation, high-intent Google and Meta retargeting with brand-aligned creative.
Impact
View full case ↗+3×Qualified leads / month
-38%CPL reduction
24%Test drives booked
03 / Collaboration
Four ways to intervene.
One same goal.
System construction
Architecture, campaigns, funnels, tracking and segmentation from scratch.
A measurable, repeatable operationControlled scaling
Volume optimization with continuous oversight of CAC and profitability.
More demand, same controlStrategic direction
Senior guidance for the decisions that move investment and revenue.
Judgment in every decisionAnother route
Still don't need someone to implement it for you?
Start with the system.
Tool · $199 MXN
Digital Marketing Setup
Check what must be configured before you spend on campaigns: measurement, signals, tracking, events and CRM connected.
See Digital Marketing SetupTool · $499 MXN
Advertising Architecture
Decide what to activate, what to prepare and what to leave for later based on your operation's context, component by component.
See Advertising ArchitectureAnd when the question is a different one
Tool · $399 MXN
Measurement Plan
Decide what to track before anyone implements it, based on what your site actually is.
See the toolTool · $499 MXN
Customer Acquisition Diagnostic
You walk into an operation you did not build and have to say what to fix first.
See the toolTool · $499 MXN
Digital Product Launch Audit
Check whether your digital product can be delivered, charged for and defended without you.
See the toolTool · $599 MXN
Scale Readiness Diagnostic
It works and you want to spend more. Decide against criteria written before you move.
See the tool
16 TOOLS · 2 COLLECTIONS · 3 BUNDLES
See the tools →
Rather solve it yourself? Start with the question you bring.
Two collections: 9 Acquisition / Growth / Revenue Systems tools and 7 AI × Marketing tools. Three systems bundles, listed separately. From 149 MXN, one-time payment.
From an unfinished task to work you can check.
Build
Website + landing
Make visible and produce
SEO/GEO + content system
Decide and check
AI QA + tool selection + research
Before buying anything
Start with your problem. Free.
Resources that cost nothing and ask for no card. Each answers one specific question — and each says plainly which paid tool comes next if you do not like the answer.
Diagnostic · 5 min
Campaigns or a system?
Answer and find out whether you have a governed operation or a pile of campaigns held together by effort.
Take the diagnosticNext: a recommendation based on your level.
Doctrine
The 10 Laws of System Governance
The ten rules I govern an acquisition operation by. It is the judgement behind the nine Acquisition / Growth / Revenue Systems tools.
Read the 10 lawsNext: the 9 systems tools · from 199 MXN
05 / Next step
Does your marketing generate activity
or build revenue?
Let's talk about the exact point where your system is losing growth.