Cesar Baz

Acquisition systems that turn investment into revenue.

Diagnosis, architecture and strategic direction for companies that need to grow without losing control of CAC.

Presentación de servicios · 2026

Cesar BazLa tensión02

Having channels is not the same as having a system.

A company can have the budget, the team and the tools — and still be amplifying its leaks.

META ADS

GOOGLE ADS

CRM

AGENCIA

EQUIPO

LEADS

When the pieces are not connected, raising spend only amplifies the leaks.

TRÁFICO → LEADS → VENTAS≠ADQUISICIÓN → MEDICIÓN → REVENUE

Cesar BazAutodiagnóstico03

The leak is already leaving traces.

The problem is that each area tends to see only one part of it.

01CAC rises as investment scales.

02There are leads, but sales questions their quality.

03Marketing optimiza CPL; negocio necesita revenue.

04Meta, Google, CRM y ventas usan datos distintos.

05El performance cambia radicalmente mes a mes.

06Nadie puede señalar dónde se pierde dinero.

If you can’t locate the leak, you don’t know where to put the next peso either.

Cesar BazPunto de vista04

A campaign optimises a platform. A system optimises a business.

CAMPAÑASSISTEMA

Optimiza plataforma→Optimiza negocio

Persigue CPL→Controla CAC

Mide leads→Mide revenue

Escala presupuesto→Escala arquitectura

Datos fragmentados→Feedback de ventas

Reacciona→Aprende

Cesar BazCómo puedo intervenir05

The right service depends on where the system breaks.

This is not a catalogue. Each engagement answers a different state of the operation.

01 / CLARIDAD

Strategic Diagnosis

We don’t know where the problem is.

02 / CONSTRUCCIÓN

Acquisition System

We need to build or rebuild the machine.

03 / ESCALA

Scaling and Optimisation

It works, but scaling degrades the economics.

04 / DIRECCIÓN

Growth Partner

We have a team; we need continuous senior direction.

Cesar BazMetodología06

The system learns because it is never treated as finished.

AI amplifies analysis and speed. Strategic direction stays human.

01DIAGNÓSTICO

02ARQUITECTURA

03IMPLEMENTACIÓN DIRIGIDA

04ESCALAMIENTO

05IA + OPTIMIZACIÓN

APRENDER → CORREGIR → PRIORIZAR → VOLVER A MEDIR

Cesar BazArquitectura07

Beneath every decision sit five connected layers.

The value is not in “doing Meta Ads”. It is in defining how each piece moves the economics of the business.

01ECONOMÍA

CAC objetivo · LTV · margen · revenue

02ADQUISICIÓN

Meta · Google · audiencias · funnel · creative testing

03DATOS

GTM · GA4 · CAPI · Enhanced Conversions · attribution

04REVENUE

CRM · quality · conversion · feedback

05INTELIGENCIA

Anomalies · fatigue · opportunities · automation

Cesar BazExperiencia aplicada08

I have operated where getting it wrong costs money.

13+Years building acquisition systems

TELECOM · PHARMA · RETAIL · AUTOMOTRIZ PREMIUM

The methodology was not born in a presentation. It was born under real pressure of volume, CAC and revenue.

Cesar BazModular case · Telecom09

BAIT · Walmart

Scaling without losing control of CAC.

Reto

Competing in prepaid number portability with a restrictive CAC and rivals holding bigger budgets.

Decisión

Gradual scaling, behavioural segmentation and optimisation towards real port-ins — not cheap CPL.

10×Escalamiento de leads

100KLeads mensuales en pico

27–30%Tasa de conversión

8K → 100K
leads/mes

Cesar BazModular case · Pharmacy retail10

FEMSA Salud · Farmacias YZA

Measurement changed the investment decisions.

Antes

Meta y Google fragmentados.
ROAS 42%–147%.
Dependencia de temporadas.

Sistema

Omnichannel Always On, with attribution and optimisation connected to revenue.

835%+ROAS promedio sostenido

$25.6MMXN revenue atribuido

294K+Compras generadas

650%–800%
consistente

Cesar BazModular case · Automotive11

Mercedes-Benz · High intent

The right intervention is decided with two questions.

Do we know where the leak is?

SÍ →

Is there an architecture able to scale?

NO HAY CLARIDADDiagnóstico Estratégico

HAY CLARIDAD, NO ARQUITECTURASystem build

HAY SISTEMAEscalamiento y Optimización

GROWTH PARTNER

A cross-cutting layer for when the in-house team already exists but continuous senior judgement is missing.

Cesar Baz

Let’s start by finding the leak.

Requesting the diagnosis starts a concrete process to decide what to fix before increasing investment.

01 · CONTEXTOYou share the challenge, the metrics available and the current state.

02 · LECTURARevisamos economía, funnel, medición y arquitectura de adquisición.

03 · DECISIÓNDefinimos la fuga prioritaria y la modalidad de intervención correcta.

SOLICITAR DIAGNÓSTICO ESTRATÉGICO ↗

cesarbaz.com · headgrowth@cesarbaz.com · WhatsApp 55 8033 3468