Ads first. Measurement later.
- Create Facebook and Google Ads
- Allocation of budget
- Find out late that the signal doesn't come
- Decide with incomplete information
INTERACTIVE PLAYBOOK · 24 MISSIONS
Before investing in traffic, test that your system can measure business.
You can have Google Ads, Meta Ads, GA4, Pixel and CRM running separately and still not having a single reliable signal connecting your investment to a sale.
Marketing Digital Setup takes you step by step from configuration to a real end-to-end test. No infinite theory. Without assuming that “installed” means “working”.
Access to the complete playbook · Progress saved in your browser · Check from computer or mobile
MARKETING DIGITAL SETUPREADY?
01Choose your model
↓
02Configure and connect
↓
03Test each signal
↓
04Run the Golden Test
6 / 6 HARD GATESREADY FOR ACQUISITION
24guided missions
6hard gates
5business models
1end-to-end test
01 / THE PROBLEM
Having the accounts created doesn't mean your operation is ready.
A campaign can generate forms while attribution breaks, the CRM loses the source or no one knows what ended up for sale. Then you optimize a metric, not the business.
CONFIGURED≠CONNECTED≠VERIFIED
Infrastructure first. Acquisition later.
- Control property and accesses
- Connect measurement and platforms
- Test conversion, CRM and revenue
- Investing with a governed signal
02 / WHAT CHANGES WHEN THE ENDS
From “I think it works” to “I know it works.”
You don't need to learn each platform. You need to be able to show that your assets, signals and results are connected before you continue investing.
BEFOREAFTER THE SETUP
“I think it’s installed.”I tried it and kept evidence.
Accounts created by different people.Assets under the control of the company.
GA4 and Pixel installed.Events and signals verified.
Leads accumulated on a form.Traceable leads to the CRM.
CPL as the primary benchmark.Defined commercial conversion and result.
I don't know where it breaks.I know what layer to check and how to test it.
“I’ll throw and then I’ll see.”I know what's ready before I invest.
That's what you buy for $199 MXN.
THE COST OF NOT SEEING IT
You can still operate blindly at the points that cost the most.
Pay traffic without knowing if you're measuring the correct conversion.
Generate leads without retaining the campaign when they arrive at CRM.
Celebrate a cheap CPL without knowing the actual cost of purchasing a customer.
Have Pixel and GA4 installed without checking that the signal is coming.
Depending on an agency or provider to control your company's assets.
Optimize with incomplete data without knowing at what point the system breaks down.
The cost is not always in misconfiguring. Sometimes it is in not discovering that it was misconfigured until after having invested.
03 / THE OUTCOME
From “I think it’s okay” to an operation tested.
The product does not end when you mark boxes. It ends when a controlled conversion survives the entire route and leaves evidence in each node.
Meet the Golden Test ↓CLICK→SITE→EVENT→GOOGLE + META→CRM→REVENUE
04 / WITHIN THE SETUP
Everything you need to stop improvising the base.
Each mission tells you what to prepare, what to do, what to decide, what to connect, how to prove, what to correct and what evidence to keep.
Foundation
Business model, main conversion, ownership and owner account.
Define what business represents.Google Stack
GA4, GTM, Google Ads, Search Console and an integrated test.
Build a verifiable signal.Meta Stack
Portfolio, identities, Ads, Dataset, CAPI, events and Ready Check.
Connect assets and permissions.System
Signal architecture, UTMs, destinations, CRM and business dashboard.
Take the signal back tovenue.Closure
Maturity score, hard gates, Golden Test and next stage.
Proves it works.05 / DOING WITH SUPPORT
It doesn't just tell you what to do, it shows you where to look.
Technical missions include visual guides linked to specific steps: guidance, action and verification. Catches show the platform; the conversion criterion remains the test.
- Numbered sequence
- Official screenshots and operating diagrams
- What to look for and what not to do
- Troubleshooting before repeating
06 / HOW IT WORKES
One route, four moves.
Choose your model
E-commerce, Lead Generation, B2B, professional services or WhatsApp. The conversion criteria change with your operation.
Run them in order
Each mission makes its dependencies visible. You do not configure a layer that cannot yet be tested.
Saves evidence
You don't advance by intuition. You document access, event, source, result and test.
Get a verdict.
The score measures maturity. Hard cats measure safety. The Golden Test demonstrates performance.
THE MECHANISM CLOSING THE SYSTEM
Does it really work? Try it.
One test, one ID, evidence on each layer.
READY does not depend on completing 100% minor tasks. It depends on passing the six critical Gates and demonstqualification that a signal travels from tip to tip.
AD → SITE → EVENT → GOOGLE / META → CRM → SALE → REVENUE
TEST IDMDS-2026-001TEST IN PROGRESS
Landing✓ Evidence 01
GA4 + GTM✓ Evidence 02
Google + Meta✓ Evidence 03
CRM + UTMs✓ Evidence 04
Commercial outcome✓ Evidence 05
6 / 6 GATESTEST PASSED
IT'S FOR YOU IF
You want to invest, but first you need a verifiable base.
- You have platforms created without a clear architecture.
- You don't know if tracking, CRM and revenue are really connected.
- You rely on third parties to access your own assets.
- You want to know exactly what's missing before you activate campaigns.
IT'S NOT FOR YOU IF YOU SEARCH
A complete strategy for the acquisition or execution of campaigns.
- Branding, market research or deep definition of PCI.
- Creation of website, landing, copy or advertising pieces.
- Advanced optimization, media planning or bid strategy.
- Complete implementation of advanced CRM, BI or server-side.
AT THE END OF TENDRAS
A system that you can explain, review and test.
01A map of your digital infrastructure.
02Your assets under company control.
03Google and Meta connected.
04A defined main conversion.
05Tracking tested with evidence.
06CRM with origin traceability.
07An end-to-end documented test.
08A verdict READY, PARTIAL or NO READY.
MARKETING DIGITAL SETUP
Show that your operation is READY.
Access the complete guided system and end up knowing what is ready, what is incomplete, and what to correct before investing in acquisition.
- 24 operational missions
- 5 routes by business model
- Visual implementation guides
- Digital Setup Score + 6 hard gates
- Golden Test end-to-end
- Progress saved in your browser
ACCESS TO PRODUCT$199 MXN
Single payment
Buy for $199 MXN↗Do you have doubts before buying? Write to me →See how it works ↓THE NEXT STEP · PRODUCT 02
Your infrastructure is ready. Now design what to activate and in what order.
Having Google, Meta, GA4, GTM and CRM correctly connected still doesn't answer a fundamental question: what advertising architecture does your business really need?
- What to activate now
- What to prepare
- What to leave for later
- What you don't need
- What signals and dependencies to resolve
- How to measure each layer
01SETUPREADY FOR ACQUISITION
↓02ARCHITECTUREWHAT TO ACTIVATE
↓03SERVICESIMPLEMENTATION
Who built this tool
Thirteen years building acquisition systems for BAIT (Walmart), Movistar, Farmacias YZA (FEMSA) and Mercedes-Benz. Over 5M MXN a month under management.
This tool is the check he runs before letting an operation start spending. Not a list of best practices: the filter he applies once the budget is approved.
These are not courses. They are the instruments he works with on paid engagements. The difference here is that you run them.
THE COMPLETE PATH
First prove you can measure. Then decide what to activate.
Setup $199+Architecture $499=$698 MXN
Same price as the two apart: what you buy together is the order.
See the bundle →07 / FREQUENTLY ASKED QUESTIONS
Before we start.
Do I need to know digital marketing?
You don't need to be a specialist, but you should be able to log into your accounts and follow instructions. Concepts that block execution include a contextual explanation.
Does the product configure the accounts for me?
No. It is a guided implementation system. You or your team execute the actions, perform the tests and retain control of the assets.
Does it work for any business model?
It includes five tours: E-commerce, Lead Generation, B2B, professional services and WhatsApp. Conversion and destination change according to the chosen model.
Does it include campaigns and advertisements?
No. It ends when the infrastructure is ready for acquisition. Advertising architecture, campaigns, learning and scale belong to the next stage.
What does it mean to be READY?
That the six hard gates pass and an end-to-end test shows that the signal arrives from the site to the commercial result. The percentage measures maturity, does not replace the test.