Bundle · 2

First you prove you are ready. Then you decide where the money goes.

Two tools sold together because the order between them is the product: an investment architecture built on data that cannot survive an audit is an expensive decision made on borrowed confidence.

Buy the bundle → When NOT to buy it

One-time payment · no subscription · no account to maintain

The problem is almost never the campaign.

Most of the money lost in digital marketing is lost before the campaign: in a measurement layer nobody audited, and in an investment structure nobody wrote down. When something fails, there is no way to tell which of the two broke.

What is inside

What it looks like inside — capturas de las herramientas reales, no maquetas.

Digital Marketing Setup

Proves your operation measures what it claims to measure: 23 missions, 36 validations and 6 hard gates that separate having data from having measurement.

199 MXN See the tool on its own ↗

Advertising Architecture

Decides what to activate now, what to prepare and what must wait, based on what your operation can actually sustain. Ends in a readiness verdict.

499 MXN See the tool on its own ↗

Why they are sold together

They are not bundled for price: the pair costs exactly what the two cost separately. They are bundled because in the reverse order the second one is useless. Deciding where to invest on data that cannot survive an audit is deciding on borrowed confidence.

When NOT to buy it

This section exists because a bundle that cannot tell you when not to buy it is not recommending: it is raising the ticket.

Cheaper alternative · 499 MXN

Buy Advertising Architecture only

if your measurement infrastructure is already correctly configured and verified, and all you need is to decide what to activate, what to prepare and what to postpone.

Go buy it →

Cheaper alternative · 199 MXN

Buy the Setup only

if you are not spending on campaigns yet and what you need is to get measurement in order before the first dollar goes out.

Go buy it →

Who built it

Thirteen years building acquisition systems for BAIT (Walmart), Movistar, Farmacias YZA (FEMSA) and Mercedes-Benz. Over 5M MXN a month under management.

“Target CAC defines the whole architecture” and “without clean tracking there is no system” are the first two principles of his method. These two tools are those two principles, in order.

Bundle

The Complete Path — Measurement Setup + Advertising Architecture

Instant download. Opens with a double click and works offline.

Bundle ^$698 MXN Buy the bundle →

Base price. Hotmart checkout shows 809.68 MXN with tax included.

Questions

Can I buy them separately?

Yes, and sometimes that is the right call — it is spelled out above. The pair costs the same as the two on their own: what you buy together is the order, not a discount.

In what order are they used?

Setup first, Architecture second. Setup tells you whether you can believe your numbers; Architecture decides on top of those numbers. The reverse does not work.

Are these courses?

No. Two interactive tools you run yourself in the browser. You answer what you know about your operation and you leave with a document you can put in front of whoever signs.

What exactly do I get?

Two files you unzip and open with a double click. They run on your machine — no account, no sign-up, no connection. Nothing you type leaves it.

Is there a subscription?

No. One-time purchase, no renewal, no account to maintain.