Multi-platform system (Meta + Google) that generates qualified lead volume at scale with CAC control — built specifically for the constraints of the telco business model.
Meta Ads is the highest-volume platform in prepaid telco for its behavioral segmentation capability. Direct capture campaigns via Lead Ads + traffic to optimized landing. Full funnel: cold, warm and reconversion of uncontacted leads.
Search campaigns for portability and plan comparison keywords. The user searching 'switch to [operator]' has already made the decision — Google Ads captures them at that exact moment. Strategic complement to Meta to close the funnel with high intent.
Most telco lead gen systems optimize for CPL. The correct system optimizes for cost per successful portability. That requires feeding the algorithm real conversion data (CRM → platform), not just captured leads.
I've built three lead gen systems for operators with budgets from $800K to $3.3M MXN/mo. Let's talk.
References
Primary documentation for the platforms cited on this page:
Case figures refer to the periods and accounts described in each one; they are not promises of replicable results.
Por Cesar Baz — Performance marketing, data and AI consultant
Publicado el · Actualizado el