It works when you open it, you explain it, and you fix whatever gets stuck. What you do not know is whether it holds when you are not there — and that is exactly what someone who does not know you is buying.
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Almost every digital product spends a season being sold by hand: you open every access, you answer every question, you fix whatever breaks. While you are there, nothing quite fails.
The problem shows up the night someone buys at eleven and receives a file whose version you cannot name. What is untested is not the product: it is the operation around the product.
Artifact, delivery, promise and economics are the four parts of one question: can I hand this today to someone who does not know me, charge them, and professionally defend what they received? Each gate can block on its own and they do not offset each other: an impeccable product with economics that do not close is still not ready.
19 checks across the four gates, plus the sale economics calculated in the order that matters.
Can you prove which version each buyer received? Without that, a support ticket becomes a conversation about who had which file.
Does it open and work without you, on a machine that is not yours? Delivery is the part that only fails once you can no longer step in.
Does the listing say what the file does, with its limits? A product that over-promises does not have a marketing problem: it has a refunds problem.
What is left from each sale and which costs did you leave out? With the affiliate calculated on the net, not on the list price.
What blocks publication and what you would be accepting. A blocker and a debt taken on with open eyes are not the same thing.
A printable verdict plus a manifest you can archive. Unbranded, with your name on it.
Taxes are classified, not calculated. You declare whether they are inside, modelled or out of scope — and until you do, the instrument will not let you call a figure "net". A net without a declared scope is not a net: it is a number.
The four gates are the four parts of one question, and none of them offsets another.
The artifact, the channel, the price and who delivers it. Each with its basis: I checked it, I derived it, or I am assuming.
19 checks. Each gate can block on its own: there is no half score that rescues another.
Channel commission first, affiliate on what is left after it. The other way round the number comes out pretty and false.
Ready to sell, ready with conditions, or not ready — with the list of what blocks it and the list of what you would be accepting.
Not a maturity score. A decision on whether this can be published today, and if not, what is missing — separating what blocks from what you would simply be taking on.
The economics is calculated in the order that matters: the affiliate percentage applies to what is left after the channel commission, not to the list price. Doing it the other way round produces a margin that does not exist.
Every line is a boundary verified in the build, not a list written for tone.
It audits a launch; it does not manufacture one.
You upload nothing. It runs on your machine and nothing you type leaves it.
It does not calculate taxes: it forces you to declare where they land. That is a boundary, not a gap.
It says whether you can deliver, charge and defend. What happens afterwards is not decided by an instrument.
Checking that the product stands on its own comes before deciding how much money to put behind it.
Once the product sells without you and it is time to decide whether to raise spend. Scaling a launch that still depends on you being there multiplies the problem, not the revenue.
See Scale Readiness Diagnostic →If you are also going to spend on ads for that launch, check first what must be configured: measurement, signals, events and CRM connected.
See Digital Marketing Setup →The six diagnosis and decision tools in one purchase. It is an offer of breadth, not of discovery: it makes sense once you already know you will need more than one.
3,094 MXN See the bundle →Thirteen years building acquisition systems for operations that do not forgive: BAIT and Farmacias YZA (Walmart, FEMSA), Movistar, Mercedes-Benz. Over 5M MXN a month under management.
I don't optimise campaigns. I govern systems. And I don't publish courses here — I publish the instruments I work with. Same judgement I apply on a paid engagement; the difference is that here you run it.
Instant download. Unzip it, open it with a double click, and it runs offline.
Base price. Hotmart's checkout will show 578.84 MXN with tax included.
Yes, and that is often when it helps most. It is built as much for before the first launch as for when you already sell by hand and want the operation to stop depending on you.
No, deliberately. It classifies them: you declare whether they are inside, modelled or out of scope. An instrument that calculated taxes without knowing your regime would produce a false figure that looked exact.
It works for anything delivered as an artifact — a file, a template, a downloadable course, a tool. The four gates ask about the selling operation, not about the content.
No. It is a tool you run yourself in the browser. You answer what you know about your operation and you leave with a document you can put in front of whoever signs.
A ZIP file. Unzip it and open it with a double click. It runs on your machine, with no account, no sign-up and no connection: nothing you type leaves it.
No. One-time purchase, no renewal and no account to maintain. The price shown is the base price; the checkout will show the amount with tax.