CBCesar Baz
Instagram Facebook Reels
Social Media Growth Activation

Campaigns to grow your brand on Instagram and Facebook

I design and execute Meta advertising campaigns (Instagram and Facebook) focused on growing your brand, increasing followers and generating real visibility. This service is built for content creators, influencers and personal brands who want to scale their presence with strategy and well-executed media buying.

Talk to me
5 max active campaigns
Meta Instagram + Facebook
$6,500 MXN monthly management
What my service includes

Everything you need to activate

My service is standardized: same flow, same price, maximum result. No customizations that kill margins.

Goal definition

I define the right KPIs together with you: followers, reach, views or profile traffic. No vague objectives.

Monthly strategic planning

I review and adjust the plan every month based on real results. Nothing is left to chance or repeated without judgment.

Meta Ads setup

I do the complete Business Manager, pixel, catalog and campaign structure setup from scratch, or audit what you already have.

Up to 5 active campaigns

I activate and manage up to five simultaneous campaigns during the monthly period. Same price regardless of the number of active campaigns.

Audience segmentation

I build cold, warm and lookalike audiences aligned to your ideal follower profile. Interests, behaviors and retargeting.

Ongoing basic optimization

I monitor performance during the active period: I adjust budget, pause non-performing creatives and prioritize those that convert.

My service does not include content creation. Paid media and strategy only. Results depend on your content and profile consistency — you bring the content, I get it in front of more people.
What can we work on?

Objectives I can work on with you

Brand awareness
Follower growth
Instagram profile traffic
Reels views
Content engagement
Who are you working with?

Who I am

I'm Cesar Baz. I've spent more than 13 years building digital acquisition systems in environments where margins don't forgive mistakes. I don't manage campaigns by intuition — I build them with judgment, data and method.

+13
years in performance marketing
+100K
leads/mo generated in telco
+$5M
MXN/mo in managed investment
10x
lead scaling in 21 months
My stack
Meta Ads Google Ads GA4 / GTM CAC / CPL / ROAS Funnel design Growth systems IA aplicada Segmentación

"My work is not running campaigns. It is building systems that integrate strategy, spend, funnel and conversion."

— Cesar Baz

My experience
Marketing Director / Business Unit
Concentra BPO
2024 – Actual
I built the acquisition system from scratch for telco accounts (BAIT, Movistar). Scaled to +100,000 monthly leads managing +$5M MXN/mo in Meta + Google.
Paid Media Manager
Retargeting Latam · FEMSA Salud
2023 – 2025
I managed performance campaigns for FEMSA Salud nationally: Farmacias YZA, Moderna and Farmacon. ROAS: 42%–147% → 650%–800%. Attributed revenue: $25.6M MXN.
Digital Marketing Director
YGU Comunicación
2021 – 2024
I led the digital area with a performance focus. Developed acquisition strategies for brands like ChildFund, Thor Urbana, Clínica ENDI and Fundación Luis Pasteur.
Lecturer — Digital Marketing
International Marketing Institute
2023 – 2024
I taught Google Ads and Meta Ads modules in the Digital Marketing Master's program.
Investment

Clear pricing, no surprises

My management always has the same price. What varies is your advertising investment, which depends on how many campaigns you want to activate.

Fixed price — monthly management
$6,500
MXN / mo · management of up to 5 monthly campaigns

  • Up to 5 active campaigns
  • Planning + setup + optimization
  • Segmentation and audiences
  • Monthly results report

⚠️ Meta advertising budget is independent and additional to my management fee.

How much do I invest in total?
Campaigns Ads (approx.) Management Total/mo
1 campaña $3,000 $6,500 $9,500
2 campañas $6,000 $6,500 $12,500
3 campañas $9,000 $6,500 $15,500
4 campañas $12,000 $6,500 $18,500
5 campañas $15,000 $6,500 $21,500
Budget per campaign may vary depending on your goal. The table uses $3,000 MXN per campaign as reference. You decide how much to invest in ads; my management is always $6,500 MXN.
Before hiring

What you should know

  • Meta advertising investment is not included in my management fee. These are two separate charges: you pay Meta directly for ads.
  • My service does not include content creation, editing or production. Paid media strategy on Meta only.
  • My service is standardized: maximum 5 campaigns, same price, same flow. I don't offer custom packages outside this model.

Ready to activate your growth?

Write to me and in less than 24 hours I'll analyze whether your profile and goals are a good fit to work together.

References

Primary documentation for the platforms cited on this page:

Case figures refer to the periods and accounts described in each one; they are not promises of replicable results.

Por — Performance marketing, data and AI consultant

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